Collaborating across teams
While designing for an array of different audiences and platforms, it was always top of mind to stay true to the Wizard brand identity. Creating a design system helped keep my workflow quick while ensuring I didn't miss out on any details.
Wizard social assets
Hackathon 2023 t-shirt
Lost revenue calculator
Wizard pitch deck
Humanizing the brand
With the pivot our target audience shifted from businesses to consumers. I explored a softer, more human tone for the waitlist page. Here I combined bright lifestyle imagery and a softer palette to change the feeling of the content from corporate to approachable.
