James Fortier

Official Framer Expert

Wizard

Web design

branding

Wizard is tech startup that allows consumers to interact, shop, and purchase from their favorite brands all via text. I had the opportunity as the sole visual designer to collaborate across teams on a great variety of projects.

Collaborating across teams

While designing for an array of different audiences and platforms, it was always top of mind to stay true to the Wizard brand identity. Creating a design system helped keep my workflow quick while ensuring I didn't miss out on any details.

Wizard social assets

Hackathon 2023 t-shirt

Lost revenue calculator

Wizard pitch deck

Humanizing the brand

With the pivot our target audience shifted from businesses to consumers. I explored a softer, more human tone for the waitlist page. Here I combined bright lifestyle imagery and a softer palette to change the feeling of the content from corporate to approachable.

Contextualizing the product

A big part of communicating the function and value of Wizard lies in showing the product in action. Conversations were animated and kept simple as to not overwhelm the reader.