Wizard
Web design
branding
Wizard is tech startup that allows consumers to interact, shop, and purchase from their favorite brands all via text. I had the opportunity as the sole visual designer to collaborate across teams on a great variety of projects.
Collaborating across teams
While designing for an array of different audiences and platforms, it was always top of mind to stay true to the Wizard brand identity. Creating a design system helped keep my workflow quick while ensuring I didn't miss out on any details.
Wizard social assets
Hackathon 2023 t-shirt
Lost revenue calculator
Wizard pitch deck
Humanizing the brand
With the pivot our target audience shifted from businesses to consumers. I explored a softer, more human tone for the waitlist page. Here I combined bright lifestyle imagery and a softer palette to change the feeling of the content from corporate to approachable.
Final mockups
