Motestreet
Brand Identity
visual design
Motestreet is a personal project created and developed by myself and longtime friend. Somewhere between archive and blog, our goal was to establish an outlet to house content, no matter how small.
Establishing the brand
I wanted Motestreet to feel like a place, so a lot of the inspiration was found in my surroundings here in NYC. Urban signage, public transit, and way finding all played a huge role in developing the identity.
Mobile first approach
Developed in Webflow, the Motestreet site is meant to be compact and economical. I wanted to ensure the experience of reading each Mote felt different than your typical blog by restricting the view to one at a time.
Graphic exploration
Once the initial collection of way finding pictograms was complete, narratives could be created with clever placement.
