Establishing the foundation
The goal for Barntools was for their new site to feel more SaaS, so we tweaked and formalized their brand colors, gathered some refined imagery, and did some light design system work to create the kind of refined consistency you'd expect from a website in the tech space.


Components

color palette

lifestyle imagery
Product visualizations
I combined refined lifestyle imagery with product UI to clearly communicate features, placing Barntools' tech in real-life context.




Product cards

Automated Ordering

graph overview

comparison table


